This is a posting from the online forum of my Strategic Management class. Check out this posting and tell me if the lecturer reading this will flip.
"In the literature review assignment,my interest is innovation one.My questions are from the question you asked us"can innovation be effectively framed as the firm's capability?" (1)you expect us to find the different prevailing innovation theories(value innovation,technology innovation,management innovation) or your focus is how they could be framed as the capability or you want us to show that we know that capability is not necessarily the competitive advantage to firm(4 attributes)? (2)As the reading given under this topic is the value innovation(focusing on customer needs, irrelevant to competition),the writer says this should be the strategy(not the traditional competition-based),I am confused about the above points relative to your question.Ir does not mention capability stuff,should I define the "capability"in the question to be narrower,that is ,the capability which could provide company with competitive advantage. Thanks very much."
Lecturer's Reply:
The questions you have asked is a little confusing, but let me try to answer the issues you have raised.
